BENGALURU: India’s software supremacy continues to show itself on the global stage. Indian IT services firms have outpaced their peers in the US, growing their brand value significantly over the past year, showed a brand valuation report from Brand Finance. The average growth of Indian brands since 2020 is an impressive 51%, while the US brands have on average contracted by 7%.
Accenture has retained the top spot as the most valuable brand for the fourth consecutive year with its brand value increasing by 39% to $36.2 billion over the last year, the report said. TCS pipped IBM to take the second spot, with the brand valued at $16.8 billion, up 12% year-on-year and 24% since 2020. This growth was driven by the investments it made in its employees, customer equity and strong financial performance, the report said. IBM dropped to No. 4 in the 2022, with a brand value at $10.6 billion.
Infosys moved to the third spot in the 2022 rankings from No. 5 last year, showing the fastest increase in brand value. There was a 52% growth in value in the past year to $12.8 billion. Over two years, the gain is as much as 80%. Following TCS and Infosys, four more Indian brands are among the global elite — Wipro at No. 7, HCL at No. 8, Tech Mahindra at No. 15, and LTI at No. 22.
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BENGALURU: India’s software supremacy continues to show itself on the global stage. Indian IT services firms have outpaced their peers in the US, growing their brand value significantly over the past year, showed a brand valuation report from Brand Finance. The average growth of Indian brands since 2020 is an impressive 51%, while the US brands have on average contracted by 7%. Accenture has retained the top spot as the most valuable brand for the fourth consecutive year with its brand value increasing by 39% to $36.2 billion over the last year, the report said. TCS pipped IBM to take the second spot, with the brand valued at $16.8 billion, up 12% year-on-year and 24% since 2020. This growth was driven by the investments it made in its employees, customer equity and strong financial performance, the report said. IBM dropped to No. 4 in the 2022, with a brand value at $10.6 billion. Infosys moved to the third spot in the 2022 rankings from No. 5 last year, showing the fastest increase in brand value. There was a 52% growth in value in the past year to $12.8 billion. Over two years, the gain is as much as 80%. Following TCS and Infosys, four more Indian brands are among the global elite — Wipro at No. 7, HCL at No. 8, Tech Mahindra at No. 15, and LTI at No. 22. FacebookTwitterLinkedinEMail