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There are 45 million more potential legal sports bettors on Sunday than during last year’s Super Bowl. That translates to about 31.5 million people betting $7.6 billion on the big game, the American Gaming Association estimates, per the AP.
The big picture: Sports betting is legalizing so fast and broadly that long-resistant institutions like colleges and the NFL are getting in on the action.
- LSU’s athletic department promoted a sportsbook app in January with a promo code sent to supporters, Bloomberg reports.
- The NFL is in deep: Multiple owners are invested in betting companies, and fans can bet on games from betting app-sponsored lounges in NFL stadiums, Bloomberg reports.
The bottom line: Even the Associated Press has an official odds provider, which Axios Media Trends reporter Sara Fischer scooped in May 2021.
- FanDuel says 59% of spread bets are on Cincinnati to cover the 4-point spread as an underdog.
- Among moneyline bets that do not involve a points spread, 76% of bets predict the Bengals will win the game outright.
Sign up for our daily briefingMake your busy days simpler with the Axios AM and PM newsletters. Catch up on what’s new and why it matters in just 5 minutes.Catch up on the day’s biggest business storiesSubscribe to the Axios Closer newsletter for insights into the day’s business news and trends and why they matter.Sign up for Axios Pro RataDive into the world of dealmakers across VC, PE and M&A with Axios Pro Rata. Delivered daily to your inbox by Dan Primack and Kia Kokalitcheva.Sports news worthy of your timeBinge on the stats and stories that drive the sports world with the Axios Sports newsletter. Sign up for free.Tech news worthy of your timeGet our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.Get the inside storiesGet an insider’s guide to the new White House with Axios Sneak Peek. Sign up for free.Catch up on coronavirus stories and special reports, curated by Mike Allen everydayCatch up on coronavirus stories and special reports, curated by Mike Allen everydayWant a daily digest of the top Denver news?Get a daily digest of the most important stories affecting your hometown with Axios DenverWant a daily digest of the top Des Moines news?Get a daily digest of the most important stories affecting your hometown with the Axios Des Moines newsletter.Want a daily digest of the top Twin Cities news?Get a daily digest of the most important stories affecting your hometown with Axios Twin CitiesWant a daily digest of the top Tampa Bay news?Get a daily digest of the most important stories affecting your hometown with the Axios Tampa Bay newsletter.Want a daily digest of the top Charlotte news?Get a daily digest of the most important stories affecting your hometown with Axios CharlotteWant a daily digest of the top Nashville news?Get a daily digest of the most important stories affecting your hometown with the Axios Nashville newsletter.Want a daily digest of the top Columbus news?Get a daily digest of the most important stories affecting your hometown with the Axios Columbus newsletter.Want a daily digest of the top Dallas news?Get a daily digest of the most important stories affecting your hometown with the Axios Dallas newsletter.Want a daily digest of the top Austin news?Get a daily digest of the most important stories affecting your hometown with the Axios Austin newsletter.Want a daily digest of the top Atlanta news?Get a daily digest of the most important stories affecting your hometown with the Axios Atlanta newsletter.Want a daily digest of the top Philadelphia news?Get a daily digest of the most important stories affecting your hometown with the Axios Philadelphia newsletter.Want a daily digest of the top Chicago news?Get a daily digest of the most important stories affecting your hometown with the Axios Chicago newsletter.Sign up for Axios NW ArkansasStay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reportersWant a daily digest of the top DC news?Get a daily digest of the most important stories affecting your hometown with the Axios DC newsletter.There are 45 million more potential legal sports bettors on Sunday than during last year’s Super Bowl. That translates to about 31.5 million people betting $7.6 billion on the big game, the American Gaming Association estimates, per the AP.The big picture: Sports betting is legalizing so fast and broadly that long-resistant institutions like colleges and the NFL are getting in on the action.LSU’s athletic department promoted a sportsbook app in January with a promo code sent to supporters, Bloomberg reports. The NFL is in deep: Multiple owners are invested in betting companies, and fans can bet on games from betting app-sponsored lounges in NFL stadiums, Bloomberg reports.The bottom line: Even the Associated Press has an official odds provider, which Axios Media Trends reporter Sara Fischer scooped in May 2021. FanDuel says 59% of spread bets are on Cincinnati to cover the 4-point spread as an underdog. Among moneyline bets that do not involve a points spread, 76% of bets predict the Bengals will win the game outright.