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Google will be ending support for Maximize Lift bidding for YouTube, the company said, leaving a TrueView, in-stream ads option behind as YouTube continues to enhance its ad offerings.What it did. Maximize Lift was a very specific bidding strategy that worked in conjunction with Brand Lift measurement with a goal of hitting more of the…Continue Reading

Kicking and screaming it is. Despite grumbling about Google Analytics 4, the vast majority of marketers tell us they plan to make the switch anyway, even if they aren’t very excited to.What we found. About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally. Another 14%…Continue Reading

SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in the project from start to finish for success.That means communication is key. Having a plan for how you will communicate with your clients throughout the engagement is an important part…Continue Reading

Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier and numerous other reasons.However, while migration may seem simple on paper, one misstep can lead to SEO problems, such as:404 errorsLost rankingsMissing contentBefore you begin with your migration, you’ll want…Continue Reading