Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising

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Microsoft Advertising has detailed four new consumer personas that represent changes in how marketers reach and relate to their audiences across verticals. The personas (luxury shopper, digital nomads, empowered activists and self-care enthusiasts) were identified via Microsoft’s first-party data and analytics over the last 18 months. Luxury shoppers. This persona was primarily an in-store audience,…Continue Reading

Google launches new way for publishers to use first-party data to enhance targeted advertising

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Searcher and user privacy is the topic of the year when it comes to digital advertising. Many search marketers and publishers are wondering how initiatives like FLoC and FLEDGE (if they ever make it to market) will affect their daily practices. The initiatives have spurred on a renewed interest in how advertisers and publishers ask…Continue Reading

Hangal defeat cause for concern for BJP central leadership

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Arun Singh to visit State on November 8 to take stock of developments Arun Singh to visit State on November 8 to take stock of developments The BJP’s shocking defeat in the byelection to Hangal Assembly constituency is learnt to have caused concern among the party’s central leadership, which will take stock of developments and…Continue Reading

Coronavirus Live Updates | Active COVID-19 cases in country lowest in 253 days

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With 12,885 people testing positive for coronavirus in a day, India’s total tally of COVID-19 cases rose to  3,43,21,025, while the active cases were recorded at 1,48,579, according to the Union Health Ministry data updated on Thursday.You can track coronavirus cases, deaths and testing rates at the national and State levels here. A list of State Helpline numbers is available…Continue Reading

Are green crackers really green?

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Experts urge Govt. to utilise institutions to develop eco-friendly alternatives The boom of firecrackers has begun as Deepavali celebrations kick in. Many traders have also acknowledged a rise in sales. But amidst the push for green crackers, questions are being raised about whether they really are the best alternatives to existing versions when it comes…Continue Reading

Undersea 5.7 earthquake shakes part of eastern Indonesia

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The U.S. Geological Survey said the 5.7-magnitude quake struck about 65 kilometers (40 miles) off Amahai, a coastal village on Seram island The U.S. Geological Survey said the 5.7-magnitude quake struck about 65 kilometers (40 miles) off Amahai, a coastal village on Seram island A shallow undersea earthquake shook part of eastern Indonesia on November…Continue Reading

Green Packers Quarterback Aaron Rodgers Is in COVID-19 Protocol

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(GREEN BAY, Wis.) — Green Bay Packers quarterback Aaron Rodgers is in the NFL’s COVID-19 protocol, leaving the NFL’s hottest team without the reigning MVP. Packers coach Matt LaFleur confirmed Wednesday that Rodgers was in the protocol, but would not say if Rodgers had tested positive nor if Rodgers has been vaccinated. LaFleur acknowledged that…Continue Reading

After 196 Years, a Louisiana College Has Granted Tenure to a Black Professor

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Louisiana’s oldest college is celebrating its first lifetime appointment to a Black faculty member, and discussing why this racial milestone took nearly two centuries to accomplish. “I think that’s the million-dollar question. It’s something I know will be highlighted and discussed” at Centenary College of Louisiana’s event Thursday honoring the now-tenured associate professor Andia Augustin-Billy,…Continue Reading

Democrats Should Talk About Costs, Not Fairness, to Sell Drug Pricing to Voters

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This article is part of the The DC Brief, TIME’s politics newsletter. Sign up here to get stories like this sent to your inbox every weekday. Here in Washington, the conversation about politics is often framed as a spectrum, a straight line with poles at the end that are hard-wired opposites. Team Blue to the…Continue Reading

South African Author Damon Galgut Wins Booker Prize for The Promise

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(LONDON) — South African writer Damon Galgut won the prestigious Booker Prize for fiction on Wednesday with The Promise, a novel about one white family’s reckoning with South Africa’s racist history. Galgut had been British bookmakers’ runaway favorite to win the 50,000-pound ($69,000) prize with his story of a troubled Afrikaner family and its broken…Continue Reading