Organic and paid search channels are huge sources of traffic for websites (roughly 68%), yet few marketing teams know how to align the tactics, insights and goals of both effectively. This is why so many search professionals speak of implementing holistic strategies. “Building a holistic search strategy can be tricky,” said Hannah Johnson, associate SEO…Continue Reading
Google is testing ad descriptions with bullets, Ginny Marvin, the company’s ads product liaison, confirmed via Twitter on Wednesday. Image: Mark Williams-Cook. In the screenshot of the test (above), we can see up to three bullet points within one ad. The bullet points in the example above show a mixture of descriptions and CTAs. Tip…Continue Reading
Local news publishers could get some extra visibility and traffic – both from regular search results and Google News Showcase, Google announced today. Google ranking improvement. Google announced an improvement to its ranking systems. This change is meant to help searchers discover stories from “authoritative, relevant local news sources.” Google also said this change means local…Continue Reading
In the words of Peggy Hill:”This [place] should not exist. It is a monument to man’s arrogance.”Continue Reading
Log in or sign up to leave a comment level 1Unordnung ist Spionageabwehr! Was wir nicht mehr durchblicken, durchblickt auch der Russe nicht.level 2Ich würde nicht sagen, dass das unordentlich ist. Wie ich die deutsche Bürokratie kenne ist das vermutlich bis ins kleinste Detail durchstrukturiert und krampfhaft eingeordnet.Es ist bloß dermaßen lächerlich viel und grauenhaft…Continue Reading
By definition, leadership and toxicity cannot coexist. Yet our military and other institutions perpetuate just such an environment. Toxic leadership. Two words that, conceptually, can’t coexist. But two words that practically are all too real in tandem, pervasively so. Two words that rhetorically capture, as no other label can, the essence of this pervasive reality.In…Continue Reading
At a time when Valentine’s Day has become grotesque, a word should be said for old-fashioned romance and youthful matrimony. Asking me to write a Valentine’s Day column is an unconscionable bit of trolling, like inviting Michael Vick to speak at a PETA luncheon banquet. I cordially dislike “holidays,” especially Christian feasts that have become…Continue Reading
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