Google Ads’ new conversion goals group conversion actions for account-level bidding optimization

Google Ads is introducing conversion goals, which group conversion actions into categories based on conversion type and can be used to optimize bidding at the account or campaign level, the company announced Monday. Alongside conversion goals, the company also announced a troubleshooting tool called Tag Assistant and explanations for Search campaigns. Conversion goals. There are…Continue Reading

Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site

When Google released the real-time Penguin algorithm update, which some SEOs code-named 4.0, back in 2016, Google told us this version devalues or ignores most spammy links. For the most part, Google’s Penguin algorithm no longer penalized for bad links because it would aim to neutralize the spammy links and just not count them, as…Continue Reading

November 1: The latest jobs in search marketing

Senior Mobile App Marketing Manager @ Square (USA remote) Salary: $140k-$160k/yr (total compensation)Own US and International Mobile App Marketing strategy, planning, and executionDevelop and deliver marketing experiments and programs to drive mobile app conversions and revenue through Google UAC and Apple Search Ads Product Manager, SEO @ USA TODAY Network / Gannett (USA remote) Salary:…Continue Reading

Manchin just blew up Biden’s hope for votes on both infrastructure bills this week

IE 11 is not supported. For an optimal experience visit our site on another browser. Sen. Joe Manchin held a press conference and called on House Democrats to vote on and pass the bipartisan infrastructure framework, but would not commit to voting in favor of the budget reconciliation plan at the same time. Leigh Ann…Continue Reading

These Republicans are literally talking about setting off explosives in the Capitol

Have you heard the joke about placing explosives in the U.S. Capitol? If not, no worries — it doesn’t exist. Nonetheless, some Republicans are getting a kick out of imagining another violent attack on the United States. During a campaign rally Sunday for GOP congressional candidate Anthony Sabatini, Rep. Matt Gaetz of Florida complained that one of…Continue Reading

Why the Texas GOP’s abortion ban is back at the Supreme Court

Exactly two months ago today, five Republican-appointed U.S. Supreme Court justices gave the green light to Texas’ new abortion ban, effectively halting Roe v. Wade protections in the nation’s second largest state. But as we’ve discussed, even at the time, it was clear that the ruling would not be the final word on the subject,…Continue Reading

How Justice Kavanaugh may have upended the Texas abortion ban with one simple question

IE 11 is not supported. For an optimal experience visit our site on another browser. The Supreme Court on Monday is taking up two challenges to the Texas law that has all but stopped abortions in the state. Ken Dilanian, Joyce Vance, and Kim Wehle discuss how Justice Brett Kavanaugh displayed how the unique structure…Continue Reading

Iowa scrambles to provide aid to those fired for refusing vaccines

In the spring, many of the nation’s Republican governors embraced a provocative economic idea. With congressional Democrats having approved enhanced unemployment benefits, these GOP officials decided the smart move would be cut off the extra assistance to the jobless, in the hopes that it would force people back to work faster.Iowa Gov. Kim Reynolds joined…Continue Reading

Stuck in the gig economy? Try platform co-ops instead | Trebor Scholz

Co-ops date back almost 200 years, run by groups of people that work together to own and operate a company. What does it look like when this tried-and-true business model merges with the digital economy? Trebor Scholz introduces the “platform cooperative,” a new way to create democratic companies of empowered workers — and develop a…Continue Reading