Lights, camera, Activision!

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Hi, it’s Zaheer. This week, Microsoft Corp. agreed to pay a stunning $68.7 billion—all cash—to acquire Activision Blizzard, the company behind blockbuster games such as ‘Call of Duty’, ‘Overwatch’, ‘Diablo’, ‘Warcraft’, ‘Candy Crush’ and more. Here’s a look at the numbers behind the gigantic deal.1According to data from Refinitiv, the Microsoft-Activision deal would be the…Continue Reading

be lights: BE Lights with Bharti AXA’s Geetanjali Kothari, Marketing & Advertising News, ET BrandEquity

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‘Tis the season to be merry, meet friends and family (albeit following covid safety norms), eating sweetmeats, and of course, to launch a marketing blitzkrieg. In our series BE Lights, ETBrandEquity.com peeks into the minds of marketers and agency heads to understand their take on festive season marketing. In this installment, we present Geetanjali Kothari,…Continue Reading