A new forecast has claimed that short video platform TikTok is expected to become the world’s third-largest social network in 2022.
The report by Insider Intelligence — the firm previously known as eMarketer — predicts that TikTok will reach 755.0 million monthly users in 2022, after seeing 59.8 per cent growth in 2020, followed by 40.8 per cent growth in 2021, reports TechCrunch reported on Monday.
“The rise of TikTok is especially challenging for Snapchat, with which it competes head-to-head for the youth audience,” Insider Intelligence principal analyst, Debra Aho Williamson was quoted as saying by the website.
“Although TikTok does not share much similarity to Twitter, its massive size relative to the more-established platform is a clear reflection of the addictive nature of TikTok’s content,” she added.
Meta-owned Facebook, as of its most recent earnings, reported 2.91 billion monthly active users after seeing 6 per cent year-over-year growth. And recently, photo-sharing platform Instagram employees leaked its network had surpassed 2 billion monthly users, up from the 1 billion monthly user milestone reported in June 2018.
However, the forecast is referencing its own 2022 predictions, which uses a slightly different set of calculations. The firm has its own definition of a monthly active user that may differ from those of each company it analyses, the report said.
For example, it only counts users who log in at least once a month consistently over a calendar year period, and it attempts to weed out the fake accounts from its estimates. This is meant to provide clients with a more consistent “apples to apples” comparison across all platforms.
–IANS
vc/ksk/
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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A new forecast has claimed that short video platform TikTok is expected to become the world’s third-largest social network in 2022. The report by Insider Intelligence — the firm previously known as eMarketer — predicts that TikTok will reach 755.0 million monthly users in 2022, after seeing 59.8 per cent growth in 2020, followed by 40.8 per cent growth in 2021, reports TechCrunch reported on Monday. “The rise of TikTok is especially challenging for Snapchat, with which it competes head-to-head for the youth audience,” Insider Intelligence principal analyst, Debra Aho Williamson was quoted as saying by the website. “Although TikTok does not share much similarity to Twitter, its massive size relative to the more-established platform is a clear reflection of the addictive nature of TikTok’s content,” she added. Meta-owned Facebook, as of its most recent earnings, reported 2.91 billion monthly active users after seeing 6 per cent year-over-year growth. And recently, photo-sharing platform Instagram employees leaked its network had surpassed 2 billion monthly users, up from the 1 billion monthly user milestone reported in June 2018. However, the forecast is referencing its own 2022 predictions, which uses a slightly different set of calculations. The firm has its own definition of a monthly active user that may differ from those of each company it analyses, the report said. For example, it only counts users who log in at least once a month consistently over a calendar year period, and it attempts to weed out the fake accounts from its estimates. This is meant to provide clients with a more consistent “apples to apples” comparison across all platforms. –IANS vc/ksk/(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.) Dear Reader, Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance. We, however, have a request. As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed. Support quality journalism and subscribe to Business Standard. Digital Editor