How Salty-Velvety Provel Cheese Became a St. Louis Icon
Costa owned Costa’s Grocery in the Hill, a traditional Italian American neighborhood where fire hydrants are still painted in the colors of the Italian flag. Provel was supposedly first used by a pizzeria called Luigi’s Restaurant in 1953, but got its big break when Ed Imo, the founder of Imo’s Pizza, first tasted the not-cheese…Continue Reading